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MEDIA TODAY / JOSEPH TUROW

Yazar: Dil: İngilizce NEW YORK: Routledge, 2020Baskı: 7TH EDITIONTanım: 472 pages: photos; 28 cmİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
ISBN:
  • 9781138593848
Diğer başlık:
  • MASS COMMUNICATION IN A CONVERGING WORLD
Konu(lar): DDC sınıflandırma:
  • 302.23 T97 2020
Eksik içerik
2 The Nature and Business of Media
2 Understanding Mass Media Convergence and the Important of Media Literacy
29 Making Sense of Research on Media Effects and Media Culture
60 The Business of Business
95 Financing and Shaping the Media Advertising Public Relations and Marketing Communication
129 Control on Media Content : Government Regulation Self-Regulation and Ethics
165 The Media Industries
165 The Forces Driving Convergence in Media Industries
176 The Internet Industry
199 The Book Industry
226 The News Industry
The Magazine Industry
284 The Recording Industry
314 The Radio Industry
349 The Movie Industry
383 The Television Industry
418 The Video Game Industry
447 Epilogue
449 Notes
456 Photo Credits
Index
Materyal türü: Books
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Kopya numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Books Books CIU LIBRARY Genel Koleksiyon Genel Kolaksiyon 302.23 T97 2020 (Rafa gözat(Aşağıda açılır)) C.1 Kullanılabilir Deniz Plaza 0004024
Toplam ayırtılanlar: 0

Includes index

Social Media in Communication

COMM254

2 The Nature and Business of Media

2 Understanding Mass Media Convergence and the Important of Media Literacy

29 Making Sense of Research on Media Effects and Media Culture

60 The Business of Business

95 Financing and Shaping the Media Advertising Public Relations and Marketing Communication

129 Control on Media Content : Government Regulation Self-Regulation and Ethics

165 The Media Industries

165 The Forces Driving Convergence in Media Industries

176 The Internet Industry

199 The Book Industry

226 The News Industry

The Magazine Industry 256

284 The Recording Industry

314 The Radio Industry

349 The Movie Industry

383 The Television Industry

418 The Video Game Industry

447 Epilogue

449 Notes

456 Photo Credits

458 Index

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