ENVIRONMENTAL AWARENESS AND GUESTS' INTENTION TO VISIT GREEN HOTELS IN NORTH CYPRUS / MUSTAFA DEMİR; SUPERVISOR: PROF. DR. MEHMET YEŞİLTAŞ; CO.SUPERVISOR: ASST. PROF. DR. HUSAM RJOUB

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2021Tanım: 201 sheets; 31 cm. Includes CDİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Diğer başlık:
  • THE MEDIATION ROLE OF CONSUMPTION VALUES
Konu(lar): Tez notu: Thesis (PH.D.) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department Özet: The Paper aimed at examining the ınfluence of consumers’ environmental awareness their intention to visit the green Hotel in north Cyprus, the mediation role of consumption values. Research on eco-friendly hotels stressed that conventional hotels do not make available to consumers the environmental awareness and consumption values, whereas there is the possibility that these benefits might not sit well with the hotel potential consumers. Aside from highlighting the features of green hotels, it is imperative to examine how consumers perceive consumption values. A questionnaire-Based survey was used to examine the study’s objective. A total of 400 customers at 20 five-star hotels that were randomly selected across the 3 big cities in North Cyprus (Girne, Lefkosa, and Magusa) were approached and invited to participate. The structural model was tested using structural equation modeling (SEM). The configuration model was analyzed using the partial least square (PLS) method. The Finding from the SEM results shows that environmental concern directly and positively influenced the guest’s intentions to visit hotels in North Cyprus hotel. Moreover, functional and emotıonal values were found to mediate the relationship between environmental concern and knowledge on the guest’s intention to visit north Cyprus hotels. Finally, the study suggests that the research will be of benefit to the managers of hotels in north Cyprus to know the Significance of developing consumer’s green awareness and to market it to the customers. Keyword: Environment concern, Environment knowledge, Consumption values, Structural equation modeling (SEM), Partial least square (PLS)
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu D 279 D46 2021 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department T2547
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel D 279 D46 2021 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department CDT2547
Toplam ayırtılanlar: 0

Thesis (PH.D.) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department

Includes bibliography (sheets 147-197)

The Paper aimed at examining the ınfluence of consumers’ environmental awareness their intention to visit the green Hotel in north Cyprus, the mediation role of consumption values. Research on eco-friendly hotels stressed that conventional hotels do not make available to consumers the environmental awareness and consumption values, whereas there is the possibility that these benefits might not sit well with the hotel potential consumers. Aside from highlighting the features of green hotels, it is imperative to examine how consumers perceive consumption values. A questionnaire-Based survey was used to examine the study’s objective. A total of 400 customers at 20 five-star hotels that were randomly selected across the 3 big cities in North Cyprus (Girne, Lefkosa, and Magusa) were approached and invited to participate. The structural model was tested using structural equation modeling (SEM). The configuration model was analyzed using the partial least square (PLS) method. The Finding from the SEM
results shows that environmental concern directly and positively influenced the guest’s intentions to visit
hotels in North Cyprus hotel. Moreover, functional and emotıonal values were found to mediate the relationship between environmental concern and knowledge on the guest’s intention to visit north Cyprus hotels. Finally, the study suggests that the research will be of benefit to the managers of hotels in north Cyprus to know the Significance of developing consumer’s green awareness and to market it to the customers.

Keyword: Environment concern, Environment knowledge, Consumption values, Structural equation
modeling (SEM), Partial least square (PLS)

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