Thesis (DBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department

Includes bibliography (sheets 138-150)

ABSTRACT
The main purpose of the Strategic Business Model is to develop a complete goal for the business by developing a business plan so that the organization will be able to achieve their desired goals. It also includes cross-checking off daily operation and asking about the priorities of the business. In order to do this, it is essential to collect and analyze a large number of data about the company and determine the operations of business internally by analyzing the condition of a company at the current and potential market scale. One of the objectives for Strategic Business Model is to partner with technical experienced company who is having sound knowledge of process and fertilizer business.
Value proposition is one of the most important steps for a Strategic Business Model. Total quality with low prices and allied services are the common factors that affects highly the term ‘value proposition’. It is essential to segment the marketplace to identify the optimum customers for the business which is the key role of the marketing strategy and also include a complete competitor analysis to identify and understand the competitive strength so that the cost could be minimized effectively.
Globalization has given rise to increased competition faced by manufacturers and distributors in the markets across the world. Consequently, it is essential for organizations engaged in various industries to adopt a sustainable practice of marketing their products and services. In this regard, it can be sketched that along with product mix strategy; firms must also understand the implications of raw material-related factors on the cost and quality of the products, especially the Agri-Nutrient firms. Hence, this study aims at comprehending the moderating role of product mix strategy in the relationship between raw material variables with the constructs of project costs and final goods quality in the Agri-Nutrient industry. For accomplishing this purpose, the study conducted a quantitative survey using a self-developed questionnaire, the reliability of which was tested by Cronbach alpha (α = 0.626 to 0.734). The sample was 300 individuals associated with the Agri- Nutrient industry. The findings revealed that the constructs of raw material-related factors had a significant impact on the quality of the final goods but an insignificant impact on the cost of the projects. The product mix strategy was found to impact the quality of the final goods and the project costs.