SOCIAL MEDIA USAGE AND MOTIVATIONS OF UNIVERSITY STUDENTS / ADEBIMPE BEATRICE ADENIYI; SUPERVISOR: ASST. PROF. DR. SEVILAY ÖREN

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2022Tanım: 86 sheets; 31 cm. Includes CDİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Diğer başlık:
  • AN ANALYSIS IN THE FRAMEWORK OF USES AND GRATIFICATION APPROACH
Konu(lar): Tez notu: Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Communication and Media Studies Department Özet: ABSTRACT The usage of the internet and particularly social media cannot be overestimated – This usage and influence cuts across all spheres of society life. The course of studentship and education has created fundamental questions as regards social media; leaving academic lacuna in terms of research results and at large, answers that explain the understanding of this curiosity. To this end, this thesis sets out to analyze the social media usage and motivations of university students, adopting the theory of uses and gratification; Conducting a general description of the conceptualization and historical development, the tools of social networks, an analysis of the uses and the gratification approach and ultimately – a review of the research results to shed light on the focal point of this research paper. In a bid to achieve this, it adopts a face-to-face questionnaire method to extract necessary results involving the user behavior of university students and the consequent gratifications; analyzing the patterns and frequency of this usage. The research finds that the interactive nature of user-sought gratification is valid, and highlights the importance of affective needs and social integrative needs in the motivation of social media usage by university students.
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu YL 2399 A34 2022 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Communication and Media Studies Department T2697
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel YL 2399 A34 2022 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Communication and Media Studies Department CDT2697
Toplam ayırtılanlar: 0

Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Communication and Media Studies Department

Includes bibliography (sheets 71-76)

ABSTRACT
The usage of the internet and particularly social media cannot be overestimated – This usage and influence cuts across all spheres of society life. The course of studentship and education has created fundamental questions as regards social media; leaving academic lacuna in terms of research results and at large, answers that explain the understanding of this curiosity. To this end, this thesis sets out to analyze the social media usage and motivations of university students, adopting the theory of uses and gratification; Conducting a general description of the conceptualization and historical development, the tools of social networks, an analysis of the uses and the gratification approach and ultimately – a review of the research results to shed light on the focal point of this research paper. In a bid to achieve this, it adopts a face-to-face questionnaire method to extract necessary results involving the user behavior of university students and the consequent gratifications; analyzing the patterns and frequency of this usage. The research finds that the interactive nature of user-sought gratification is valid, and highlights the importance of affective needs and social integrative needs in the motivation of social media usage by university students.

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