EXPLORING THE MACRO ENVIRONMENT FORCES AND THEIR INFLUENCE ON BUSINESSES / RAZAN MOHAMED ELNASIF ALHADI; SUPERVISOR: ASSOC. PROF. DR. FIGEN YEŞİLADA

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2022Tanım: 76 sheets; 31 cm. Includes CDİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Tez notu: Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department Özet: ABSTRACT This qualitative exploratory study aims to assess the influence of the business environment on the Sudanese market after the recent country’s political issues that interrupted the economy and the society. According to the primary data collected from 13 participants who work in senior managing positions from 12 different sectors the results found interrelation between the dimension of the macro environmental factors and influence on each other with negative effect on the performance of the business market and customers purchasing power is much less than the offering due to low incomes and high costs of operations with unsupportive governmental policies and practices. Primary data were analyzed into three stages; the first stage contained the analysis for the Macro environmental forces by identifying the factors that influence the study participants for each dimension, the second stage of the analysis measures how the macro environmental factors from the first stage influenced the Participant’s companies, and the third stage displays the applied strategies the companies used to overcome the second stage’s influences. Influences stated by participants were categorized into four themes which are financial, operational, planning foreign market relation influences, and declared the strategies they use to overcome and coup with these influence that were also categories into the same themes in addition to marketing strategies. The study also found that 61.5% of the Companies do not intend to invest and allocate more capital and resources in their businesses which are another threat to the economy specially with the SMEs’ important role in community development and job opportunities creation that in turn prosper the economy. The results provide insight to the readers who can be business managers or owners who are performing in the Sudanese market or potential investor who have interest to understand the market nature and condition and its threats and opportunities. Keywords: Macro Environment, PESTEL Framework, Sudan, Supply Chain.
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu YL 2616 A44 2022 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department T2944
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel YL 2616 A44 2022 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department CDT2944
Toplam ayırtılanlar: 0

Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department

Includes bibliography (sheets 65-72)

ABSTRACT
This qualitative exploratory study aims to assess the influence of the business environment on the Sudanese market after the recent country’s political issues that interrupted the economy and the society. According to the primary data collected from 13 participants who work in senior managing positions from 12 different sectors the results found interrelation between the dimension of the macro environmental factors and influence on each other with negative effect on the performance of the business market and customers purchasing power is much less than the offering due to low incomes and high costs of operations with unsupportive governmental policies and practices.
Primary data were analyzed into three stages; the first stage contained the analysis for the Macro environmental forces by identifying the factors that influence the study participants for each dimension, the second stage of the analysis measures how the macro environmental factors from the first stage influenced the Participant’s companies, and the third stage displays the applied strategies the companies used to overcome the second stage’s influences.
Influences stated by participants were categorized into four themes which are financial, operational, planning foreign market relation influences, and declared the strategies they use to overcome and coup with these influence that were also categories into the same themes in addition to marketing strategies.
The study also found that 61.5% of the Companies do not intend to invest and allocate more capital and resources in their businesses which are another threat to the economy specially with the SMEs’ important role in community development and job opportunities creation that in turn prosper the economy.
The results provide insight to the readers who can be business managers or owners who are performing in the Sudanese market or potential investor who have interest to understand the market nature and condition and its threats and opportunities.
Keywords: Macro Environment, PESTEL Framework, Sudan, Supply Chain.

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