THE RELATIONSHIP BETWEEN FACEBOOK ENGAGEMENT AND PHYSICAL VOTING / ABENEZER ASANTE-DARKO; SUPERVISOR: ASST. PROF. DR. TUGBERK KAYA

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2022Tanım: 57 sheets; 31 cm. Includes CDİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Diğer başlık:
  • A REFERENCE TO LEFT-WING PARTIES IN THE TURKISH REPUBLIC AND NORTHERN CYPRUS
Konu(lar): Tez notu: Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems Department Özet: ABSTRACT The study seeks to examine the relationship between Facebook engagement and physical voting, a reference to left-wing parties in the Turkish Republic of Northern Cyprus. The purpose of the study is to assess the impact of political parties’ posts, likes, comments, and total followers on social media on the influence of votes obtained by political parties and candidates during the 2022 elections. The study collected data on the political party aspirants’ total posts, likes, shares, comments, and followers by observing their Facebook accounts from December 28th, 2021, to January 23rd, 2022. The study used simple and multiple linear regression to analyze the data collected with the help of SPSS. The analysis of the data focused only on the 18 winning members of parliament. It was concluded from the studies that there is a weak negative relationship between stakeholder engagement as an independent variable and karma, toplam oy, and Tercih as dependent variables. Again, it was revealed from the study that stakeholder engagement has no influence on karma, toplam oy, and tercih votes.
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu YL 2502 A83 2022 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Management Information Systems Department T2815
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel YL 2502 A83 2022 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Management Information Systems Department CDT2815
Toplam ayırtılanlar: 0

Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems Department

Includes bibliography (sheets 50-56)

ABSTRACT
The study seeks to examine the relationship between Facebook engagement and physical voting, a reference to left-wing parties in the Turkish Republic of Northern Cyprus. The purpose of the study is to assess the impact of political parties’ posts, likes, comments, and total followers on social media on the influence of votes obtained by political parties and candidates during the 2022 elections. The study collected data on the political party aspirants’ total posts, likes, shares, comments, and followers by observing their Facebook accounts from December 28th, 2021, to January 23rd, 2022.
The study used simple and multiple linear regression to analyze the data collected with the help of SPSS. The analysis of the data focused only on the 18 winning members of parliament. It was concluded from the studies that there is a weak negative relationship between stakeholder engagement as an independent variable and karma, toplam oy, and Tercih as dependent variables. Again, it was revealed from the study that stakeholder engagement has no influence on karma, toplam oy, and tercih votes.

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