MACQUAIL'S MEDIA & MASS COMMUNICATION THEORY / DENIS MCQUAIL & MARK DEUZE
Dil: İngilizce Yayıncı: LOS ANGELES : SAGE , 2020Baskı: SEVENTH EDITIONTanım: 672 pages; 23 cmİçerik türü:- text
- unmediated
- volume
- 9781473902510
- 302.23 M37 2020
Books
| Materyal türü | Geçerli Kütüphane | Koleksiyon | Yer Numarası | Kopya numarası | Durum | Notlar | İade tarihi | Barkod | Materyal Ayırtmaları | |
|---|---|---|---|---|---|---|---|---|---|---|
Reserve Books
|
CIU LIBRARY Rezerve | Rezerv Koleksiyon/Reserve Collection | 302.23 M37 2020 (Rafa gözat(Aşağıda açılır)) | C.1 | Kullanılabilir | Deniz Plaza | 0053614 |
Includes index
Includes bibliography (pages 615-655)
Preliminaries-introduction to book -the rise decline and return of mass media-Theories-concepts and models for mass communication-Theories of media and society-Media mass Communication and culture-New Media-Media Structure and Performance Principles and Accountability Media Economics and Governance-Global Mass Communication-Organization-The Media Organization Structure and Influences-The Production of Media Culture-content-Media Content Issues-Concepts-and methods-of Analysis-Methods Genres-Formats and texts-Audience Theory and Research Traditions-Media Genres-Formats and Texts-Audiences-Audience theory and Research Traditions-Audience Formation and Experience-Effects-Processes and models of Media Effects-Acanons of Media Effects- Epilogue-The Future-
MACQUAIL'S MEDIA & MASS COMMUNICATION THEORY
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