Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Communication and Media Studies Department

Includes bibliography (sheets 70-79)

ABSTRACT
Generation Z consumers have been identified as the most technologically active
generation, so far, and common users of wearable technology and its products. Thus,
it became important to ask how wearable technology acceptance and adaptation among
generation Z consumers can contribute to life satisfaction. In this research, 145 surveys
were distributed to university students in North Cyprus, to study and analyze wearable
technology acceptance and adaptation among generation Z consumers. The paper
measured frequency of wearable technology acceptance, wearable technology
adaptation and life satisfaction among generation Z consumers. Furthermore,
correlation analysis and regression analysis were used to test the hypotheses in the
study, and both analyses revealed a significant relationship between wearable
technology acceptance and wearable technology adaptation, a significant relationship
between wearable technology acceptance and wearable technology adaptation, a
significant relationship between wearable technology adaptation and life satisfaction.
Thus, this study proved that wearable technology (smartwatch) is a major backbone
for survival among the generation Z audience, as it is a vehicle transporting the
everyday activities of the average generation Z member, in myriads of areas. In this
study, we discuss the extent of influence that proves that generation Z consumers are
better off with wearable technology (smartwatch)
Keywords: Generation Z, life satisfaction, wearable technology acceptance, wearable
technology adaptation.