Thesis (MArch) - Cyprus International University. Institute of Graduate Studies and Research Architecture Department

Includes bibliography (sheets 76-80)

ABSTRACT
The concept of sustainable urban development has been increasingly examined in
recent years by both scholars and practitioners. This is due to the importance of
preservation of environmental resources for future generations, which has become a
matter of vitality linked to global warming and human impact on the surrounding
environment. Cities all across the world endeavor to develop their infrastructure
through urban development projects. As the current research provides the
comprehensive understanding regarding important factors of sustainable urban
development, it focuses on social, economic, and environmental aspects of Kyrenia.
Furthermore, marketing strategies of cities are extremely important in aiding the city
to improve internally, and have a more positive reputation and image for people from
other regions. These efforts linked with sustainable urban development strategies can
lead to economic growth, development of various sectors in the city, and increase its
attractiveness to other visitors. The existing research has reviewed in city marketing
strategy and sustainable development goals and sustainable urban development
strategies that found common points between them that could be potential for
improving city marketing and sustainable urban development. Accordingly, these
achieved common points are evaluated in various case studies and Kyrenia, and finally,
the author, to support these theories, examines two target groups of society: Firstly,
the citizens’ perspective is examined regarding city marketing and sustainable urban
development through a questionnaire. Moreover, a separate questionnaire was
designed to gather data from employees in the government (municipality and
department of city planning). Based on the findings in this current research, various
components (criteria and elements) in both the CM and SUD strategies are common,
indicating that the two strategies are interrelated and overlap. In addition, Kyrenia has
the infrastructure and potential of a city that, in order to improve city marketing and
sustainable urban development needs to adopt comprehensive strategies and plans
under the management of professionals.
Keywords: City Marketing, Development Goal, North Cyprus, Strategies, Sustainable
Urban Development.