Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Communication and Media Studies

Includes bibliography (sheets 43-51)

ABSTRACT
Smart watches have become one of the most popular wearable devices that are
increasingly undergoing empirical research. Over the years, the focus of research has
moved from unveiling the determinants of smart watch adoption to understanding the
factors responsible for their usage. Smart watches have become an essential tool for
health monitoring, physical activity tracking, personal fitness and general health,
hence the need for further research on their adoption and usage especially among the
youth. This work, therefore, seeks to investigate the Psychological Effects of
Smartwatches as a Motivational factor for physical activity and healthy living. This is
to be accomplished by carrying out a case study of individual students at Cyprus
International University, questionnaires were distributed to students and 190 were
active users of smart watch. The Research results showed that people who used smart
watches were more likely to want to be more active and take care of their health. For
future studies, it is suggested that a cross cultural study be carried out, of which the
data will be of useful for researchers in the field of wearable fitness technology,
helping them improve their knowledge of smart watch acceptance and use for physical
activity monitoring and healthy living.
Keywords: Smart watch, perceived usefulness, physical activity motivation, perceived
health increase, behavioural intention to use.