Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department

Includes bibliography (sheets 70-79)

ABSTRACT
The central themes of this paper are Covid-19 pandemic crisis, crisis management and
organisational communication. The underlying drive of this research is to find the
relationship between the themes, the main objective is to study the impact of corona
virus to financial industry and how organisations will cope using crisis management
and the role of organisational communication in crisis management. Drawing
respondents from thirty leading financial institutions in Zimbabwe, the study uses a
self-administered interview schedule and adopts the qualitative research design.
Respondents were prompted to provide lengthy explanations of how their knowledge
of crisis management has aided them in addressing pandemic crises like Covid-19.
This has always been a crucial component of crisis management preparation. In a crisis
where physical distance is essential to the crisis ending, its significance has multiplied
tenfold. The study conclude that communication was crucial, particularly during the
initial detachment of Covid-19. In addition the businesses needed to put their
employees' health and welfare first challenges identified range from managing the
legal tender and interchange ability to methodizing working routine, dropping profits
and staff well-being. There are also pressures on financial institutions notably, the rise
of fintech within the sector to serve customer needs. Even though the pandemic has a
terrible negative impact.
Keywords: Crisis management, Covid-19 pandemic, Organisational communication