THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITIES ON THE REPUTATION OF TERTIARY EDUCATIONAL INSTITUTION IN IMO STATE NIGERIA / ONWUASOANYA UKAMAKA HELEN; SUPERVISOR: PROF. DR. HARUN ŞEŞEN

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2023Tanım: ix, 72 sheets; 31 cm. Includes CDİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Tez notu: Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Marketing Management Department Özet: ABSTRACT This study's primary objective is to establish the relationship between Corporate Social Responsibilities (CSR) & Corporate Reputation (CR) of tertiary institutions in Imo State. The current study takes a novel approach by focusing on the links among four categories of CSR (economic, legal, ethical, as well as discretionary/philanthropic) and four areas of corporate reputation. Even though a great number of research have been done on the subject of the link between corporate social responsibility and organizational performance, the present study takes a fresh perspective by focusing on the relationships between these two factors in terms of economic, legal, ethical, as well as discretionary/philanthropic. Consequently, the researcher hereby concludes that the issue of corporate social responsibility is very necessary for any organization that wishes to improve its reputation. Based on the findings of the study, the study takes the position that the tertiary educational institutions in Imo State are economically, and ethically responsible. That is, as they strive to provide the best outcome for their owners, they follow all necessary ethical and economic standards in their operations, without losing sight of the need of the society which is handled philanthropically. Keywords: Corporate reputation; Corporate social responsibilities; Economic responsibilities; Ethical responsibilities.
Materyal türü: Thesis

Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Marketing Management Department

Includes bibliography (sheets 64-67)

ABSTRACT
This study's primary objective is to establish the relationship between Corporate Social
Responsibilities (CSR) & Corporate Reputation (CR) of tertiary institutions in Imo
State. The current study takes a novel approach by focusing on the links among four
categories of CSR (economic, legal, ethical, as well as discretionary/philanthropic) and
four areas of corporate reputation. Even though a great number of research have been
done on the subject of the link between corporate social responsibility and
organizational performance, the present study takes a fresh perspective by focusing on
the relationships between these two factors in terms of economic, legal, ethical, as well
as discretionary/philanthropic.
Consequently, the researcher hereby concludes that the issue of corporate social
responsibility is very necessary for any organization that wishes to improve its
reputation. Based on the findings of the study, the study takes the position that the
tertiary educational institutions in Imo State are economically, and ethically
responsible. That is, as they strive to provide the best outcome for their owners, they
follow all necessary ethical and economic standards in their operations, without losing
sight of the need of the society which is handled philanthropically.
Keywords: Corporate reputation; Corporate social responsibilities; Economic
responsibilities; Ethical responsibilities.

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