IMPACT OF THE COVID-19 RISK AWARENESS ON THE ATTITUDES OF THE TOURISTS TOWARDS TOURISM IN KARACHI AND ISLAMABAD (PAKISTAN) / MUHAMMAD BILAL BASHIR; SUPERVISOR: PROF. DR. ORHAN ULUDAĞ

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2023Tanım: vii, 53 sheets; 31 cm. 1 CD-ROMİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Tez notu: Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department Özet: ABSTRACT COVID-19 has significantly impacted tourism, including travelers' and locals' attitudes toward the tourism industry. At the same time, attitudes and consumer confidence are crucial for the tourism sector's economic recovery. This study investigates the impact of the COVID-19 pandemic on people's attitudes toward tourism in Pakistan by analyzing time-series data on the number of COVID-19-positive cases, vaccinations, news sentiment, the total number of daily mentions of tourism, and the share of voice for positive and negative sentiment toward tourism. Data is collected through an online questionnaire from 300 participants from Karachi and Islamabad in Pakistan and then analyzed using SPSS. The results demonstrate that the COVID-19 statistics significantly affect tourism-related interest and positive and negative attitudes toward tourism. The results contribute to knowledge and practice by describing the effects of disease statistics on attitudes toward tourism, introducing social media sentiment analysis to measure positive and negative attitudes toward tourism, and offering recommendations for government authorities, destination management organizations, and tourism providers. Keywords: Attitude, Analysis and Impact, Behavior, COVID-19, Tourism industry,Tourist.
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu YL 3183 B27 2023 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Tourism and Hotel Management Department T3564
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel YL 3183 B27 2023 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Tourism and Hotel Management Department CDT3564
Toplam ayırtılanlar: 0

Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department

Includes bibliography (sheets 50-53)

ABSTRACT
COVID-19 has significantly impacted tourism, including travelers' and locals' attitudes
toward the tourism industry. At the same time, attitudes and consumer confidence are
crucial for the tourism sector's economic recovery. This study investigates the impact
of the COVID-19 pandemic on people's attitudes toward tourism in Pakistan by
analyzing time-series data on the number of COVID-19-positive cases, vaccinations,
news sentiment, the total number of daily mentions of tourism, and the share of voice
for positive and negative sentiment toward tourism. Data is collected through an online
questionnaire from 300 participants from Karachi and Islamabad in Pakistan and then
analyzed using SPSS. The results demonstrate that the COVID-19 statistics
significantly affect tourism-related interest and positive and negative attitudes toward
tourism. The results contribute to knowledge and practice by describing the effects of
disease statistics on attitudes toward tourism, introducing social media sentiment
analysis to measure positive and negative attitudes toward tourism, and offering
recommendations for government authorities, destination management organizations,
and tourism providers.
Keywords: Attitude, Analysis and Impact, Behavior, COVID-19, Tourism
industry,Tourist.

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