SOCIAL MEDIA ENGAGEMENT DURING AND AFTER COVID-19 PANDEMIC FOR HEALTHCARE PROFESSIONALS / MERMENCE CHRISTIN TCHAGOUE FANSI; SUPERVISOR: DR. DOKUN IWALEWA OLUWAJANA

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2023Tanım: vii, 70 sheets; 31 cm. 1 CD-ROMİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Tez notu: Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems Department Özet: ABSTRACT This thesis analyses the WHO's Twitter account to determine how social media, primarily Twitter, affects health communication. This study examines the WHO Twitter account's growth and interaction, tweet content and quality, and social media's impact on communication tactics. A mixed-methods strategy integrating social media analytics tools, content analysis, and virtual ethnography achieves these goals. Social Blade data is used to track follower growth and engagement patterns over time. Excel is used to analyze and visualize data. A content analysis coding system analyses WHO Twitter tweets. Multiple coders and inter-coder reliability measures maintain consistency. This analysis sheds light on tweet kinds such answers, retweets, informative tweets, and commercial tweets, improving our understanding of WHO communication tactics. Virtual ethnography also helps contextualize the selected profiles' audience interactions. To analyze health communication profiles in social network forums, social network analysis is used. This study found that Twitter, in particular, helps the WHO spread health information. Global health issues and the COVID-19 epidemic may have boosted the WHO Twitter account's following growth. Tweet content shows how categories affect audience engagement. The study illuminates social media's role in international health communication and the WHO's Twitter account's effectiveness in informing the public about global health issues. This study can help health organizations improve social media audience engagement with its findings. Keywords: Analysis, Communication, Engagement, Ethnography, Follower, Growth, Health, Organization
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu YL 3107 F26 2023 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Management Informations Systems Department T3488
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel YL 3107 F26 2023 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Management Informations Systems Department CDT3488
Toplam ayırtılanlar: 0

Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems Department

Includes bibliography (sheets 65-68)

ABSTRACT
This thesis analyses the WHO's Twitter account to determine how social media,
primarily Twitter, affects health communication. This study examines the WHO Twitter
account's growth and interaction, tweet content and quality, and social media's impact on
communication tactics.
A mixed-methods strategy integrating social media analytics tools, content analysis, and
virtual ethnography achieves these goals. Social Blade data is used to track follower
growth and engagement patterns over time. Excel is used to analyze and visualize data.
A content analysis coding system analyses WHO Twitter tweets. Multiple coders and
inter-coder reliability measures maintain consistency. This analysis sheds light on tweet
kinds such answers, retweets, informative tweets, and commercial tweets, improving our
understanding of WHO communication tactics.
Virtual ethnography also helps contextualize the selected profiles' audience interactions.
To analyze health communication profiles in social network forums, social network
analysis is used.
This study found that Twitter, in particular, helps the WHO spread health information.
Global health issues and the COVID-19 epidemic may have boosted the WHO Twitter
account's following growth. Tweet content shows how categories affect audience
engagement.
The study illuminates social media's role in international health communication and the
WHO's Twitter account's effectiveness in informing the public about global health
issues. This study can help health organizations improve social media audience
engagement with its findings.
Keywords: Analysis, Communication, Engagement, Ethnography, Follower, Growth,
Health, Organization

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