Thesis (MFA) - Cyprus International University. Institute of Graduate Studies and Research Graphic Design Department

Includes bibliography (sheets 56-63)

ABSTRACT
The coffee industry is an interesting major in the economic aspects, which can present
one of the huge industries on earth, regarding this the packaging of these products is a
complete separated process which requires a certain suitable design. This study has
focused on the main coffee packaging aspects such as the color, material used,
typography, and graphics of these packs regarding three coffee types. As this study
research has taken place within the Turkish Republic of North Cyprus (TRNC), among
several local packs a set of twenty-three local coffee packs have been collected in
regards for the study, as well as sixteen imported coffee packs have been also
intergrading. The study methodology based on an observation study method an
assessment table has been implemented to have an observation of the study, as well as
two sets of online artificial intelligence tools have been involved to generate the color
pallet of each select coffee pack in the study, even the second online two was an AI
tool that generated and reads the used font type. A comparison has been addressed to
this study, Turkish coffee, Filtered Coffee and Espresso coffee types were integrated
at the base of locally and Imported coffee packs. The study shows simple approaches
were integrated within the imported coffee packs regarding the color and packaging
aspects, while local coffee packs showed a good representation expect for the usage of
for set of fonts and attract graphics were integrated as well the imported coffee used a
cartoon-based material while the local coffee packs concentrated on the materialized
film packs.
Keywords: Coffee, Coffee Packaging, Imported Coffee Packages, Local Coffee
Packages, Local Coffee Packages