THE RELATIONSHIP BETWEEN GREEN MARKETING ORIENTATION AND COMPETITIVE ADVANTAGE OF CONSTRUCTION COMPANIES IN NORTH CYPRUS / AMIN JAFARI; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI

Yazar: Katkıda bulunan(lar):Dil: İngilizce 2023Tanım: viii, 47 sheets: charts; 30 cm. 1 CD ROMİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Tez notu: Thesis (MBA) - Cyprus International University Institute of Graduate Studies and Research Business Administration Department Özet: ABSTRACT This thesis delves into the relationship between Green Marketing Orientation (GMO) and competitive advantage in North Cyprus' construction industry. As environmental concerns and market competition escalate, understanding how green marketing influences competitive positioning becomes paramount. The study investigates the impacts of strategic, tactical, and internal GMO on competitive advantage, guided by a comprehensive theoretical framework including Institutional Theory, Stakeholder Theory, Natural Resource-Based View, and Corporate Social Responsibility. The research hypothesizes that strategic GMO positively correlates with competitive advantage, underlining the potential gains from eco-friendly strategies. Additionally, the study suggests that both internal and tactical GMO play moderating roles, enhancing the link between strategic GMO and competitive advantage. This research contributes to the understanding of how green marketing orientation influences the construction industry's competitive landscape, offering insights applicable to North Cyprus and beyond. Keywords: Competitive advantage, Green marketing orientation, Internal GMO, North Cyprus, Strategic GMO, Tactical GMO
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Depo Tez Koleksiyonu YL 3240 J34 2023 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department T3634
Suppl. CD Suppl. CD CIU LIBRARY Görsel İşitsel Tez Koleksiyonu YL 3240 J34 2023 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department CDT3634
Toplam ayırtılanlar: 0

Thesis (MBA) - Cyprus International University Institute of Graduate Studies and Research Business Administration Department

Includes References (sheets 35-40)

ABSTRACT
This thesis delves into the relationship between Green Marketing Orientation (GMO) and competitive advantage in North Cyprus' construction industry. As environmental concerns and market competition escalate, understanding how green marketing influences competitive positioning becomes paramount. The study investigates the impacts of strategic, tactical, and internal GMO on competitive advantage, guided by a comprehensive theoretical framework including Institutional Theory, Stakeholder Theory, Natural Resource-Based View, and Corporate Social Responsibility. The research hypothesizes that strategic GMO positively correlates with competitive advantage, underlining the potential gains from eco-friendly strategies. Additionally, the study suggests that both internal and tactical GMO play moderating roles, enhancing the link between strategic GMO and competitive advantage. This research contributes to the understanding of how green marketing orientation influences the construction industry's competitive landscape, offering insights applicable to North
Cyprus and beyond.
Keywords: Competitive advantage, Green marketing orientation, Internal GMO, North Cyprus, Strategic GMO, Tactical GMO

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