Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration

We have witnessed the widespread development and progress in the communication and information fields in the last few decades. The topic of online shopping is one of the platforms that has been impacted by this element. sellers a way to communicate directly and outside of the confines of traditional shopping. This article's goal is to look into the variables influencing consumers' purchasing behavior. The Grand Theory approach must be used to look into this topic since many variables can affect a consumer's decision to buy. The study's conclusions suggest that background variables—such as the product's attributes, the buying process, the risk involved in the purchase, the characteristics of the customer, how the customer views the purchase, etc.—and causative factors—such as socialization, specialized and general skill development, Internet acceptance, and self-control—are related to each other can consider this description.