INFLUENCE OF ONLINE SHOPPING INFORMATION DEPENDENCY & INNOVATIVENESS ON INTERNET SHOPPING ADOPTION AMONG UNIVERSITY STUDENTS IN NORTH NICOSIA, CYPRUS / MUHAMMAD WASEEM ; SUPERVISOR, DR. SAIME ULUÇAYLI
Dil: İngilizce 2024Tanım: 64 sheets ; 30 cm +1 CD ROMİçerik türü:- text
- unmediated
- volume
Thesis
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CIU LIBRARY Depo | Tez Koleksiyonu | YL 3537 W37 2024 (Rafa gözat(Aşağıda açılır)) | C.1 | Kullanılabilir | Business Adminstration | T3984 | |||
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CIU LIBRARY Görsel İşitsel | Tez Koleksiyonu | YL 3537 W37 2024 (Rafa gözat(Aşağıda açılır)) | C.1 | Kullanılabilir | Business Adminstration | CDT3984 |
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration
This study explores the influence of online shopping information dependency and consumer innovativeness on the adoption of internet shopping among university students in North Nicosia, Cyprus. Utilizing a positivist approach and quantitative methods, the research examines how these factors impact students' online shopping behaviors.
Findings indicate that detailed and accessible online information significantly reduces perceived risks and builds consumer trust, enhancing the intention to shop online. Additionally, consumer innovativeness plays a crucial role, with innovative students more likely to adopt and engage with new e-commerce platforms.
The study highlights the combined influence of information dependency and innovativeness in predicting online shopping adoption, providing valuable insights for e-commerce strategies targeting university students.