The effect of self concept on consumer choice of product A view of Turkish market in Nigeria Adeniyi Olajiga; Supervisor: Husam Rjoub

Yazar: Katkıda bulunan(lar):Dil: İngilizce Yayın ayrıntıları:Nicosia Cyprus International University 2015Tanım: XII, 58 p. table 30.5 cm CDİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Özet: 'ABSTRACT This research work appraised the effect of self-concept on consumer choice of product with view of Turkish market in Nigeria. The study examined the relationship that exist between self-concept and consumer's choice of product. Various types and reasons of self-concept can be adopted and their importance were equally critically examined. The researcher also delved into the factors that influence consumer behavior. Questionnaires were distributed and administered to some selected citizen of the consideration. This was done so as to aid the researcher get fact about the topic under research. The information gather was analyzed using regression analysis, factor analysis, correlation, and this method was also used to test for the hypothesis. At the end, the study found out that there is a positive relationship between consumer's choice of product and price, packaging, advertisement and product quality. Also that self-concept has a greater influence on why consumer buys a particular product. It was finally recommended for manufacturers to have better understanding of consumer and dimension of product before production, which will go a long way in influencing customers in buying habit and eventually improves profitability level. Keywords: Self-concept, Consumer, Product '
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu YL 613 O43 2015 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department T672
Toplam ayırtılanlar: 0

Includes CD

Includes references (52-55 p.)

'ABSTRACT This research work appraised the effect of self-concept on consumer choice of product with view of Turkish market in Nigeria. The study examined the relationship that exist between self-concept and consumer's choice of product. Various types and reasons of self-concept can be adopted and their importance were equally critically examined. The researcher also delved into the factors that influence consumer behavior. Questionnaires were distributed and administered to some selected citizen of the consideration. This was done so as to aid the researcher get fact about the topic under research. The information gather was analyzed using regression analysis, factor analysis, correlation, and this method was also used to test for the hypothesis. At the end, the study found out that there is a positive relationship between consumer's choice of product and price, packaging, advertisement and product quality. Also that self-concept has a greater influence on why consumer buys a particular product. It was finally recommended for manufacturers to have better understanding of consumer and dimension of product before production, which will go a long way in influencing customers in buying habit and eventually improves profitability level. Keywords: Self-concept, Consumer, Product '

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