Assessing the impact of online advertising on consumer purchasing bahavior(A case study of students in North Cyprus) Felix Kolawole Fabeku; Supervisor: Mothando Moyo

Yazar: Katkıda bulunan(lar):Dil: İngilizce Yayın ayrıntıları:Nicosia Cyprus International University 2017Tanım: XIII, 64 p. table, figure 30.5 cmİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Özet: 'ABSTRACT The use of internet in the business world as a means of communication has grown so much that organizations and business owners invest huge resources on online advertising. The effect of this should reflect positively in terms of consumer patronage and increase in sales of business offerings. The aim of this study is to explore the effect of online advertising on consumer buying behavior. The sample of this study comprises of students of Cyprus International University and survey method was used to collect data regarding perception of consumer towards online ads. Data collected was analyzed using Statistical package for social sciences (SPSS) so as to measure the relationship between online adverts and consumer behavior. This study reveals how online adverts have aided consumers purchase habit, though they find some of the ads irritating. Respondent are grouped in respect to demography data and their perceptions towards online adverts where measure. The result of the findings reveals that online advertising have effects on consumer buying behavior. Keywords: Online advertising, Communication, Consumer Behavior'
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu YL 895 F23 2017 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department T975
Toplam ayırtılanlar: 0

Includes references(59-62 p.)

'ABSTRACT The use of internet in the business world as a means of communication has grown so much that organizations and business owners invest huge resources on online advertising. The effect of this should reflect positively in terms of consumer patronage and increase in sales of business offerings. The aim of this study is to explore the effect of online advertising on consumer buying behavior. The sample of this study comprises of students of Cyprus International University and survey method was used to collect data regarding perception of consumer towards online ads. Data collected was analyzed using Statistical package for social sciences (SPSS) so as to measure the relationship between online adverts and consumer behavior. This study reveals how online adverts have aided consumers purchase habit, though they find some of the ads irritating. Respondent are grouped in respect to demography data and their perceptions towards online adverts where measure. The result of the findings reveals that online advertising have effects on consumer buying behavior. Keywords: Online advertising, Communication, Consumer Behavior'

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