Kotler, Philip  1931- <br/><br/>
Marketing for hospitality and tourism 
Philip Kotler, John Bowen, James C. Makens 
 - 4th ed. 
 - U.S.A.  Pearson Prentice Hall  2006 
 - XXIV, 932 p.  photo.  25 cm. 
<br/><br/>Includes glossary. (911-919 p.) Includes index. (921-932 p.) 
<br/><br/><label>ISBN: </label>0132017733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of public households<br/>Travel -- Marketing <br/>Hospitality industry -- Marketing<br/>Tourism -- Marketing<br/>Accomadation industry -- marketing
<br/><br/><label>Dewey Class. No.: </label>647.94 KOT