Solomon,Michael R.
Consumer behavior Buying, having and being
Michael R. Solomon
- 3rd edi.
- USA Prentice Hall 1996
- XXII, 682 p. colour picture, table 26 p.
Includes glossary(656-661 p.) Includes index(662-682 p.)
013365768X
Consumer behavior
Tüketici davranışı
658.8342 SOL