Lovelock,Christopher H.  <br/><br/>
Managing services  Marketing, operations and human resources 
Christopher H. Lovelock 
 - 2nd edi. 
 - USA  Prentice Hall  1992 
 - XVI, 472 p.  figure, table  24.1 cm 
<br/><br/>Includes index(461-472 p.) 
<br/><br/><label>ISBN: </label>0135447011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Management<br/>Hizmet sektörleri -- Yönetim <br/>Business<br/>İşletme
<br/><br/><label>Dewey Class. No.: </label>658 LOV