Scott, David Meerman  1961- <br/><br/>
The new rules of marketing  How to use social media, online video, mobile appliications, blogs, new releases & viral marketing to reach buyers directly 
David Meerman Scott 
 - 3rd edi. 
 - USA  John Wiley & Sons  2011 
 - XXXII, 366 p.  graphic  22.9 cm 
<br/><br/>Includes index (347-366 p.) 
<br/><br/><label>ISBN: </label>9781118026984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / S36 2011