AU - Scott, David Meerman TI - The new rules of marketing: How to use social media, online video, mobile appliications, blogs, new releases & viral marketing to reach buyers directly SN - 9781118026984 U1 - 658.872 PY - 0000/// CY - PB - KW - Public relations KW - Internet marketing N1 - Includes index (347-366 p.) ER -