AU - Boone, Louis E. AU - Kurtz,David L. TI - Contemporary marketing plus SN - 0030976014 U1 - 658.8 BOO PY - 1995/// CY - U.S.A. PB - The Dryden Press KW - General management KW - Genel yönetim KW - Mesleki ve teknik> Muhasebe ve finans> Finans KW - Professional & technical > Accounting & finance > Finance KW - İş ve> Finans> Finans yatırım ve yatırım KW - Business & investing > Finance > Finance & investing N1 - Includes appendix (A1-A32 p.); Includes glossary (G1-G8 p.); Includes index (I1-I32 p.) ER -