Shao, Alan T. <br/><br/>
Marketing research  An aid to decision making 
Alan T. Shao 
 - 2nd edition 
 - U.S.A.  South-Western  2002 
 - XXIII., 610 p.  fig., graph., pic., tbl.  27.5 cm 
<br/><br/>Includes appendixes (579-586 p.) Includes glossary (587-596 p.) Includes subject index (601-610 p.) Includes URL index (597-600 p.) 
<br/><br/><label>ISBN: </label>0-324-07450-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Genel yönetim<br/>Marketing research<br/>Pazarlama araştırması<br/>Marketing -- Management<br/>Pazarlama - Yönetim
<br/><br/><label>Dewey Class. No.: </label>658.83 SHA