AU  - Berkowitz, Eric N.
AU  - Kerin, Roger A.
AU  - Steven W. Hartley
AU  - Rudelius Williams 
TI  - Marketing
SN  -  0256132216
U1  - 658.8 MAR 
PY  - 1994///
CY  - U.S.A.
PB  - Irwin
KW  - Branding (Marketing) -- Companies
KW  - Markalaşma (Pazarlama) - şirketler
KW  - Genel yönetim
KW  - Marketing -- Social aspects
KW  - General management
KW  - Pazarlama - Sosyal yönü
KW  - Business and economics
KW  - İş ve ekonomi
KW  - Marketing research -- Directories
KW  - Pazarlama araştırması - Dizinler
N1  - Includes appendix (696-715 p.); Includes glossary (716-730 p.); Includes indexes (753-767 p.); Includes credits (785-787 p.)
ER  -