Boone, Louis E. <br/><br/>
Contemporary marketing  plus 
Louis E. Boone, David L. Kurtz 
 - 8th edition 
 - U.S.A.  The Dryden Press  1995 
 - XXXII, 737 p.  fig., graph., pic., ill., tbl.  28.3 cm 
<br/><br/>Includes notes Includes glossary Includes index (1-32 p.) 
<br/><br/><label>ISBN: </label>0-03-097601-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Genel yönetim<br/>Pazarlama<br/>Marketing<br/>Business & investing <br/>Finans ve yatırım<br/>Professional & technical -- Accounting & finance <br/>Mesleki ve teknik--  Muhasebe ve finans
<br/><br/><label>Dewey Class. No.: </label>658.8 BOO