AU  - Boone, Louis E.
AU  - Kurtz, David L.
TI  - Contemporary marketing  plus
SN  - 0-03-097601-4
U1  - 658.8 BOO 
PY  - 1995///
CY  - U.S.A.
PB  - The Dryden Press
KW  - General management
KW  - Genel yönetim
KW  - Pazarlama
KW  - Marketing
KW  - Business & investing
KW  - Finans ve yatırım
KW  - Professional & technical -- Accounting & finance
KW  - Mesleki ve teknik--  Muhasebe ve finans
N1  - Includes notes; Includes glossary; Includes index (1-32 p.)
ER  -