AU  - Edit.: Richardson,John E.
TI  - Marketing: 95 / 96 
SN  -   1561343625
U1  - 658.8005 MAR 
PY  - 1996///
CY  - U.S.A.
PB  - The Dushkin Publishing
KW  - General management
KW  - Genel yönetim
KW  - Marketing
KW  - Pazarlama
N1  - Includes glossary (236-240 p.); Includes index (241-242 p.)
ER  -