Public relations practices Managerial case studies and problems
Allen H. Center, Patrick Jackson
- 6th edition
- U.S.A. Prentice Hall 2002
- XIV, 418 p. fig., pic. 23.5 cm
Includes index (415-418 p.)
0136138039
Advertising and public relations Reklamcılık ve halkla ilişkiler Public relations -- Case studies Halkla ilişkiler - Vaka çalışmaları Public relations Halkla ilişkiler