MALHOTRA, NARESH K. <br/><br/>
Marketing Research   AN APPLIED ORIENTATION / 
Naresh k. Malhotra 
 - 2. nd. ed. 
 - U.S.A.  prentice hall  1996 
 - XXXIII., 890 p.;  Fig., pic., tab.;  25 cm. 
<br/><br/>Includes index. (864-890) Includes appendix. (851-861) 
<br/><br/><label>ISBN: </label>013242801b 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Genel Yönetim<br/>General Management
<br/><br/><label>Dewey Class. No.: </label>658.83