AU  - MALHOTRA, NARESH K.
TI  - Marketing Research : AN APPLIED ORIENTATION 
SN  - 013242801b
U1  - 658.83 
PY  - 1996///
CY  - U.S.A.
PB  - prentice hall
KW  - Genel Yönetim
KW  - General Management
N1  - Includes index. (864-890); Includes appendix. (851-861)
ER  -