Egan, John <br/><br/>
Relationship marketing  Exploring relational strategies in market 
John Egan 
 - 2nd ed. 
 - U.S.A.  Prentice Hall  2004 
 - XXIII. 260 p.  fig., tab.  24.5 cm 
<br/><br/>Includes index. (261 - 268 p.) 
<br/><br/><label>ISBN: </label>02736686232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Relationship marketing<br/>Genel yönetim<br/>İlişkisel pazarlama
<br/><br/><label>Dewey Class. No.: </label>658.8 EGA