Bearden, William O. <br/><br/>
Marketing  Principles & perspectives 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 
 - 4th. ed. 
 - U.S.A.  McGraw  Hill  2004 
 - XXXİ, 596 p.  photo., tab.  27.5 cm 
<br/><br/>Includes notes. (543-569 p.) Includes index. (575-596 p.) 
<br/><br/><label>ISBN: </label>0072539097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Genel yönetim<br/>Marketing -- United States<br/>Pazarlama -- Amerika Birleşik Devletleri
<br/><br/><label>Dewey Class. No.: </label>658.8 BAR