Armstrong, Gary  <br/><br/>
Marketing  An introduction  
Gary Armstrong,  Philip Kotler 
 - 7th ed. 
 - U.S.A.  Pearson Prentice Hall  2004 
 - XXVI, 581 p.  fig., graph., pic., ill., tbl.  27.5 cm 
<br/><br/>Includes appendixes. (VC1 - CM7 p.) Includes glossary. (G1 - G9 p.) Includes notes(N1 - N23). Includes credits. (CR1 - CR2 p.) Includes index. (I1 - I16 p.) 
<br/><br/><label>ISBN: </label>0131273124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Genel yönetim
<br/><br/><label>Dewey Class. No.: </label>658.8 ARM