AU  - Armstrong, Gary 
AU  - Philip Kotler
TI  - Marketing: An introduction 
SN  -  0131273124
U1  - 658.8 ARM 
PY  - 2004///
CY  - U.S.A.
PB  - Pearson Prentice Hall
KW  - General management
KW  - Genel yönetim
N1  - Includes appendixes. (VC1 - CM7 p.); Includes glossary. (G1 - G9 p.); Includes notes(N1 - N23); Includes credits. (CR1 - CR2 p.); Includes index. (I1 - I16 p.)
ER  -