AU  - Armstrong, Gary 
AU  - Kotler, Philip
TI  - Marketing:  An introduction 
SN  -   0131273124
U1  - 658.8 ARM 
PY  - 2004///
CY  - U.S.A.
PB  - Pearson Prentice Hall
KW  - General management
KW  - Genel yönetim
N1  - Includes appendixes (VC1 - CM7); Includes glossary (G1 - G9); Includes notes( N1 - N23); Includes credits (CR1 - CR2); Includes index (I1 - I16)
ER  -