TY - BOOK AU - Prince,Jeffrey T. TI - Predictive Analytics for Business Strategy SN - 9781260084641 U1 - 658.4012 PY - 2019/// CY - New York PB - McGraw Hill Education KW - Business planning KW - Study and teaching KW - Quantitative research N1 - Includes index; 1; The Role of Data and Predictive Analytics in Business; 32; Reasoning with Data; 55; Reasoning from Sample to Population; 83; The Scientific Methods: The Gold Standards for Establishing Causality; 113; Linear Regression as a Fundamental Descriptive Tool; 151; Correlation vs Casualty in Regression Analysis; 187; Basic Methods for Establishing Causal Inference; 224; Advanced Methods for Establishing Casual Inference; 258; Prediction for a Dichotomous Variables; 292; Identification and Data Assessment; 322; Application: Data Analysis Critiques Writeups and Projects; 335; Glossary ER -