TY  - BOOK
AU  - Landa,Robin
TI  - ADVERTISING BY DESIGN
SN  - 9781119691495
U1  - 659.1 
PY  - 2022///
CY  - New Jersey
PB  - WILEY
KW  - Advertising
KW  - Creative ability in business
N1  - Includes index; 2; ADVERTISING IS; 28; COMPOSITION BR DESIGN; 66; ART DRECTION; 94; 114; THE AD IDEA; 144; STORYBUILDING ANB CONTENT CREATION; 158; DECONSTRUCTING MODEL FORMATS; 178; COPYWRITING; 192; THINKING CREATIVELY; 208; TV COMMERCIALS AND SOCIAL VIDEOS; 226; WEBSITE MOBILE SOCIAL EXPERIENTIAL AND IMMERSIVE ADVERTISING; 256; GLOSSARY; 264; INDEX
ER  -