Pecora, Norma Odom

The Business of Children's Entertainment / NORMA ODOM PECORA - 190 pages; 22.5 cm.

Includes index

Includes bibliography (pages 167-181)

1572307749


Advertising--Childrens paraphernalia
Child consumers
Television advertising and children
Motion pictures and children
Toy industry
Children's clothing industry

658.834083 / P43 1998