TY  - BOOK
AU  - Pecora,Norma Odom
TI  - The Business of Children's Entertainment
SN  - 1572307749
U1  - 658.834083 
PY  - 1998///
CY  - New York
PB  - THE GUILFORD PRESS
KW  - Advertising
KW  - Childrens paraphernalia
KW  - Child consumers
KW  - Television advertising and children
KW  - Motion pictures and children
KW  - Toy industry
KW  - Children's clothing industry
N1  - Includes index; Includes bibliography (pages 167-181)
ER  -