Okafor, Ekene Raphael

THE EFFECTS OF PERCEIVED CORPORATE SOCIAL RESPONSIBILITY ON REPURCHASE INTENTIONS / EKENE RAPHAEL OKAFOR; SUPERVISOR: ASSOC. PROF. DR. ORHAN ULUDAĞ - 67 sheets; 31 cm. Includes CD

Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department

Includes bibliography (sheets 49-67)

ABSTRACT With the surge in demand for more than simply local food in North Cyprus, and those in the tourist sector aiming to improve the island's attractiveness with a wider variety of offers, there are now many more restaurants to sample that cater to diverse palates and preferences. Due to the island's warm weather, the restaurant business has been one of the most vibrant in North Cyprus. As a result, the demand for food service is usually strong, which motivates investors to engage in the business. The growing number of eateries gives enough work opportunities, which helps to reduce the country's unemployment rate. As a result, the restaurant business makes a substantial contribution to the TRNC's total economy. This study touches a total area of six constructs corporate social responsibility which includes; repurchase intentions, corporate economic responsibility, corporate legal responsibility, corporate ethical responsibility and corporate philanthropic responsibility in a service sector such as restaurant environment. The information provided by the respondents were analyzed using an SPSS. The result of our study showed that H1, H2, H3 and H4 are statistically significant and all construct are positively related to consumer repurchase intention.


Social responsibility of business--Dissertations, Academic
Responsibility--Dissertations, Academic