AU  - Gardner, Howard
TI  - Creating minds: An anatomy of creativity seen through the lives of Freud Einstein, Picasso, Stravinsky, Eliot, Graham, and Gandhi
SN  - 0465014542
U1  - 153.350922 GAR 
PY  - 1993///
CY  - U.S.A
PB  - Basic Books
KW  - Mental processes & intelligence
KW  - Bilinçi zihinsel süreçler ve zeka
KW  -  IQ evaluation
KW  - Reasoning exercises
KW  - Pazarlama -- karar verme
KW  - Pazarlama araştırmaları
KW  - Yeni ürünler
KW  - Marketing research
KW  - New products
KW  - Consumer satisfaction
KW  - Tüketici tatmini
KW  - Marketing -- Decision making
N1  - Creating minds; Include index(451-463 p.); ıncludes bibiography(435-449 p.)
ER  -