FACTORS AFFECTING UNIVERSITY STUDENTS' KNOWLEDGE SHARING THROUGH FACEBOOK /
A CASE STUDY OF NSUKKA, ENUGU, NIGERIA
IKENNA KINGSLEY NWANNE; SUPERVISOR: PROF. DR. AHMET ADALIER
- 76 sheets; 31 cm Includes CD
Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Information and Communication Technologies Department
Includes bibliography (sheets 61-69)
ABSTRACT Knowledge sharing may be viewed as a type of exchange process in which people share their information and expertise with their co-workers in the hopes of getting knowledge from others in return. It refers to a collection of actions that contribute to the sharing of knowledge and information, as well as assisting others in doing so. Knowledge sharing (KS) is essential, it drives corporate innovation; definitive knowledge precisely impacts the speed of innovation, while concealed knowledge impacts the quality of innovation. The aim of this study is to examine the factors affecting university student’s knowledge sharing through Facebook. A quantitative research design is used in this study. A total of 300 students participated in the study. A convenient sampling technique is employed, and the research is carried out at the University of Nigeria in Enugu, Nigeria. In this research, the scale developed in 2017 by Moghavvemi et al. is used. The result of the study showed that perceived enjoyment, perceived reciprocal benefit, perceived status and outcome expectation all proved to be important factors that impact knowledge sharing. In the context of knowledge power proved not to be a key factor, as most students are concerned about sharing their knowledge with the believe that in doing so, other students will share their knowledge. Outcome expectation had the highest influence on predicting knowledge sharing among all the factors. For knowledge sharing, Facebook can be a platform for individuals with a common interest to share their knowledge and learn from each other. In a situation where the conventional face-to-face interaction to exchange knowledge might not be possible, this factor can be considered to set up a Facebook group for students for distance learning. Keywords: Knowledge Sharing, Outcome Expectation, Perceived Enjoyment, Perceived Reciprocal Benefit, Perceived Status
Knowledge acquisition (Expert systems)--Dissertations, Academic Information technology--Dissertations, Academic