SCOPE, ASSOCIATED RISK AND MAJOR PLATFORMS OF E-COMMERCE IN PAKISTAN /
SAMEENA FAROOQ; SUPERVISOR: ASST. PROF. DR. HASAN RUSTEMOGLU
- 65 sheets; 31 cm. Inlcudes CD
Thesis (MBA) - Cyprus International Relations. Institute of Graduate Studies and Research Business Administration Department
Includes bibliography (sheets 58-61)
ABSTRACT The e-commerce is the exchange operation of the assets and services by utilizing the net web. Ecommerce is the method of web-based bartering, transferrin, and dealing of services, information, assets. The present study was conducted in Pakistan to analyses the scope, job opportunities, risk associated with ecommerce, perception of costumers toward the ecommerce and to analyses the top-rated ecommerce platforms and their turnover in Pakistan. The questionnaire-based survey and secondary literature was utilized for facts and figures of assembling.370 respondents were cross examining for data collection. The questioner was designed specifically for seller which includes preferred e-commerce markets or plat formed used by respondents, demographic information of respondents, feedback about payment, satisfaction level, preferred types of services selling, experience or time of working, mode of payment, type of business (B2B or B2C), monthly or annual income generated through ecommerce, availability and types of internet connection and the nature of business (micro and Macro business). Similarly, secondary data were collected from previously published literature (research articles and reports published by government of Pakistan and other economic instructions in the Pakistan). The findings of this study indicate that a total of 370 respondents were interviewed having different education level. The ratio of females was higher at (53.78%) as compare to males (46.21%) and most of the respondents (31%) doing private jobs followed by students (28%). The most of the seller daraz for their e-commerce activities and the draz.pk was the most important online platform (52.8%) for online working mostly used by peoples in Pakistan followed by Amazon (17.4%). The stratification level of the respondents indicates that (49%) shows 70 to 80% satisfaction level from the services of e-commerce. iii The most of the respondents (28%) in this study were encountered who preferred C2C type of online business followed by B2C (26%). Similarly, most of the respondents (42%) preferred micro type of business, followed by macro business (30%). The satisfaction level of the seller indicates that about 70 to 80% seller (36.9%) are satisfaction from e-commerce followed by those residents who were 100% satisfaction (31.9%). The most of the merchants prefer to sell the electronic (27%) instruments and gods through e-commerce followed by mobile accessories (26%) and the sellers (38.5%) earns 1500$ annually from e-commerce followed by 2000$ (21.3%) and minimum sellers (11.6%) earns more than 3000$ annually. The finding of secondary data indicates that maximum turnover of 2294 was estimated in 2021 followed by 2020 in which turnover of 2046 billion $ were recorded. The minimum turnover of 1438 billion $ were recorded in 2017. The province wise turnover of e-commerce in Pakistan indicated that the Punjab was on top and get share of (55%), followed by Sindh (36%), KP (5%) minimum turnover was recorded in Baluchistan (2%) and AJ&K (2%).