TY  - BOOK
AU  - Olorunlogbon,Opeyemi Suliat
AU  - Erdil,Galip Erzat
TI  - WARABLE TECHNOLOGY (SMART WATCH) ACCEPTANCE AND ADAPTATION FOR GENERATION Z CONSUMERS FOR LIFE SATISFACTION
PY  - 2022///
KW  - Generations
KW  - Dissertations, Academic
KW  - Wearable technology
N1  - Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Communication and Media Studies Department; Includes bibliography (sheets 70-79)
N2  - ABSTRACT
Generation Z consumers have been identified as the most technologically active 
generation, so far, and common users of wearable technology and its products. Thus, 
it became important to ask how wearable technology acceptance and adaptation among 
generation Z consumers can contribute to life satisfaction. In this research, 145 surveys 
were distributed to university students in North Cyprus, to study and analyze wearable 
technology acceptance and adaptation among generation Z consumers. The paper 
measured frequency of wearable technology acceptance, wearable technology 
adaptation and life satisfaction among generation Z consumers. Furthermore, 
correlation analysis and regression analysis were used to test the hypotheses in the 
study, and both analyses revealed a significant relationship between wearable 
technology acceptance and wearable technology adaptation, a significant relationship 
between wearable technology acceptance and wearable technology adaptation, a 
significant relationship between wearable technology adaptation and life satisfaction. 
Thus, this study proved that wearable technology (smartwatch) is a major backbone 
for survival among the generation Z audience, as it is a vehicle transporting the 
everyday activities of the average generation Z member, in myriads of areas. In this 
study, we discuss the extent of influence that proves that generation Z consumers are 
better off with wearable technology (smartwatch) 
Keywords: Generation Z, life satisfaction, wearable technology acceptance, wearable 
technology adaptation
ER  -