TY  - BOOK
AU  - Ilkhanizadeh,Shiva
AU  - Ilkhanizadeh,Shiva
TI  - THE IMPORTANT ROLE OF SOCIAL MEDIA ON TOURISTS' SELECTION OF TRAVEL DESTINATION
PY  - 2022///
KW  - Social media
KW  - Dissertations, Academic
KW  - Tourists
KW  - Travel
N1  - Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department; Includes bibliography (sheets 45-49)
N2  - ABSTRACT
When it comes to choosing a vacation destination, information evaluation has 
become an essential part of the decision-making process. Social media's recent 
emergence has prompted us to examine and comprehend its role in destination 
selection. When analyzing the Tourism industry as a whole, for promotional 
activities, sales, and creating management connections with customers, the tourist 
system depends on information and communication technology. When a traveler 
makes his or her ultimate destination selection, the most influential information 
comes from online interpersonal influence. Tourism market segmentation authors are 
aware of the rising number of visitors who utilize current digital media. Additionally, 
many travelers have been increasingly involved in travel destination research ever 
since the usage of social networking sites and the internet. Numerous Surveys and 
polls show that about 50% of consumers are likely to download travel apps when 
doing location research prior to departing for vacation. The study was conducted to 
examine the important role of social media on to tourists in the selection of travel 
destination using survey method to collect the data for this thesis. As per the findings
of the study, it was discovered that a significant amount of people believed, generally 
that social media played a role in destination choices. The extent of this influence 
was most visible in the studies concerning the perception rating. This was within the 
structure of a Likert scale. This corresponds with the hypothesis that in fact, there is 
significant relationship between the use of SM and travel bookings to sites/pages 
and/or accounts visited.
Keywords: Social Media, Travelling, Technology, Tourism
ER  -