PSYCHOLOGICAL EFFECTS OF SMARTWATCHES AS MOTICATION FOR PHYSICAL ACTIVITY AND HEALTHY LIVING /
LAWAL SADIQ ADEKUNLE; SUPERVISOR: ASST. PROF. DR. GALIP ERZAT ERDİL
- vii, 55 sheets; 31 cm Includes CD
Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Communication and Media Studies
Includes bibliography (sheets 43-51)
ABSTRACT Smart watches have become one of the most popular wearable devices that are increasingly undergoing empirical research. Over the years, the focus of research has moved from unveiling the determinants of smart watch adoption to understanding the factors responsible for their usage. Smart watches have become an essential tool for health monitoring, physical activity tracking, personal fitness and general health, hence the need for further research on their adoption and usage especially among the youth. This work, therefore, seeks to investigate the Psychological Effects of Smartwatches as a Motivational factor for physical activity and healthy living. This is to be accomplished by carrying out a case study of individual students at Cyprus International University, questionnaires were distributed to students and 190 were active users of smart watch. The Research results showed that people who used smart watches were more likely to want to be more active and take care of their health. For future studies, it is suggested that a cross cultural study be carried out, of which the data will be of useful for researchers in the field of wearable fitness technology, helping them improve their knowledge of smart watch acceptance and use for physical activity monitoring and healthy living. Keywords: Smart watch, perceived usefulness, physical activity motivation, perceived health increase, behavioural intention to use.